| 'Celebrity Big Brother 2007' Controversy |  | 
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 Case Details:
 
 Case Code : BECG077
 Case Length : 13 Pages
 Period : 2007
 Pub Date : 2007
 Teaching Note :Not Available
 Organization : Channel 4
 Industry : Media
 Countries : UK
 
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Industry observers regarded 'Celebrity Big Brother 2007' as one of the most 
controversial reality shows. They wondered whether Channel 4 would be able to 
profitably run such reality shows in the days ahead, given that its sponsors had 
also withdrawn support until such time as the 'racism' issue was resolved, and 
it was ensured that it would not crop up again. According to Tim Suter, Partner, 
Ofcom9, responsible for the regulation of content and certain standards10, 
"It is not a question of not being able to broadcast serious or challenging 
material, but if you are going to do that, you really need to make sure that the 
way you do it is appropriately handled - that you give the context, that you 
intervene if necessary, that you use fully the battery of tools that Big Brother 
has available to it."11 |   
 |  The Show
	'Big Brother' was a character in Nineteen Eighty-Four, a novel by the 
	British writer George Orwell. In the futuristic society described in the 
	novel, all the people were under complete surveillance by the authorities, 
	(hence the phrase "Big Brother is watching you"). 
	
		|  | The first 
		'Big Brother' television show was developed and shown in the Netherlands 
		in September 1999. It was produced by John de Mol, a Dutch billionaire, 
		and TV production company, Endemol, which had subsidiaries and joint 
		ventures in other countries across the world. In the following year, a 
		version was produced in the UK and subsequently several countries across 
		the world started having their own 'Big Brother' shows (Refer to Exhibit 
		I for the Rules of 'Big Brother'). 
 'Celebrity Big Brother 2007' was the fifth series of the UK reality 
		television series 'Celebrity Big Brother' (CBB) (Refer to 
		Exhibit II for the logo of 'Celebrity Big Brother 2007' (UK)).
 |  The show started in the UK in the year 2000. It was broadcast 
on some channels like Channel 4, S4C12 and E4
13. In the CBB series, there were a 
number of celebrity contestants, called 'housemates'... 
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